2026 NISSAN ARMADA NISMO
Nissan tapped us to reveal the world’s first ever 2026 Nissan Armada NISMO edition nameplate. We leaned into Nissan’s long, legit performance heritage for this film, which demonstrated what a beautiful beast it is.
GENESIS WALKAROUNDS
Genesis tapped us to change the game from traditional industry standard Walkaround videos, to an elevated version worthy of the world’s most game-changing luxury brand. The result, this stunning series of films that take a deep dive into some of Genesis’s most exciting and breathtaking new models.
KICKS LAUNCH
How do you tell the world that you have the most expressive car on the planet? Especially when there are over 100 million color combinations you can create? You show them. With Calmatic directing our hero TVC, we created a vibrant 360 campaign that put personal style in the spotlight.
PR CAMPAIGN | KICKS TEASER
The art of the tease has never been stronger than in this 100% CG film we created.
PR CAMPAIGN | KICKS REVEAL
And the tease was rivaled only by the reveal.
LIMITLESS POSSIBILITES | HERO BRAND TVC
KICKS | WALKAROUND VIDEO
KICKS | SOCIAL
ARMADA LAUNCH
You wouldn’t know it by looking at it, but Armada is Nissan’s most capable off-road vehicle. Proven in the brutal sands of The Empty Quarter but appointed with every luxury, it’s a sidewinder in sheep’s clothing. And the perfect vehicle for a relaxing family road trip. With not a road in sight. Rupert Sanders (Snow White and the Huntsman) directed the hero TVC with an entirely real-life cast, that led a 360 campaign showing off Armada’s unique ability to tame the wild.
PR CAMPAIGN | ARMADA PRODUCT TEASER
Sure, people were waiting to see the redesign of this iconic off-roader. But we weren’t ready to show it all. Yet.
PR CAMPAIGN | ARMADA PRODUCT REVEAL
And when we were ready, we showed it in all its desert-blasting, sand-spraying, rock-crawling glory.
MADE IT | HERO BRAND TVC
ARMADA SOCIAL EXAMPLES
PATHFINDER LAUNCH
When it hit the off-road world almost 40 years ago, the Nissan Pathfinder was a game-changer. Packed with legit 4x4 capability, it ushered in a new era of go-anywhere, do-anything adventurers. But in recent iterations, Pathfinder lost its way and was relegated to mall-runner status. We set out to change that opinion, launching the all-new Pathfinder with a 360 campaign that connected it to its rugged roots. David Leitch (John Wick, Atomic Blonde, Deadpool 2) directed the hero TVC.
PATHFINDER REVEAL | PR CAMPAIGN
RETURN TO RUGGED | HERO LAUNCH TVC
PAST AND FUTURE | BRAND TVC
PATHFINDER | OLV
PATHFINDER REVEAL | PR CAMPAIGN
PATHFINDER | WAZE PARTNERSHIP
RIDE OF YOUR LIFE STUNTS
It was a daunting challenge: Create a national, 360 campaign to convince consumers that the new Altima Is the most exciting sedan on the road. We answered it with an epic, two-day, immersive activation and pointed cameras at every moment of it. It was a huge risk on an unscripted idea. But we believed. And after the first lap, we knew we had a winner. Take the ride for yourself.
RIDE OF YOUR LIFE | BRAND ACTIVATION | 360 CAMPAIGN HERO LONG FORM
RIDE OF YOUR LIFE 2.0 | ACTIVATION / SALES EVENT
NISSAN CAPABILITY BRAND CAMPAIGN
Not many people know about Nissan’s 60 years of hardcore, off-road heritage. Especially the part about winning an off-road rally in 1972. In the iconic 240Z sports coupe. So we created a 360 campaign to remind them. F. Gary Gray (The Italian Job, Fate of the Furious, Straight Outta Compton) directed this adrenaline-fueled trip through time, and Nissan brand ambassador Brie Larson told the story from behind the wheel.
PERFORMANCE & CAPABILITY / PR
PERFORMANCE & CAPABILITY / BRAND FILM
TIK TOK / FB + IG REELS
PERFORMANCE & CAPABILITY / IG STORIES
PERFORMANCE & CAPABILITY / SOCIAL
PR VIDEOS
PR / MARKETER OF THE YEAR